About me

Working philosophy

My beliefs about product come from three places: the journeys I’ve lived through, the people who showed me how good teams work, and the products that set the bar by simply working.

Across all three, I keep seeing the same pattern. Good product work is calm, grounded in what users actually do, and careful with the team’s time. Three beliefs have held up across all of it:

• Statistical governance over gut-feel roadmaps

  Evidence decides what ships. At Airtel, no support use case was automated until the bot matched the agent in 90% of cases, and even then it went to 20% of the cohort first.

• Show, don’t tell, over strategy theatre

  A working version in front of real users settles more than a deck, so I ship earlier, to smaller groups, and let the usage make the argument.

• Protect engineering capital like it’s your own money

  Engineering time is the budget that never comes back. At Brevo a three-month rework cost a quarter of projected growth; now small rollouts earn the right to a big build.

Toolkit